I'm a Product Designer
at Possible Finance

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Send me a message →
I create thoughtful, intentional products by focusing on business partnerships and the context beyond the interactions.

Connecting the dots

I believe it's often better to build on the bright spots, not scrap everything and start over. That requires lots of listening, a dedication to critical thinking and some creative ideas.

With a sketchbook and a stack of post-it notes I define big ideas with small interactions, balance the customer with the business and deliver short term gains with long term strategy.

I design and deliver awesome products with impactful companies.

Check out my résumé...
Check out my résumé...
Or find me on LinkedIn...
Or find me on LinkedIn...

I use a process that's always informed by the customer.

Design with a North Star in mind

Fast paced, agile development but with a direction. A vision that guides the project to some greater purpose. It's not a contract but a direction that the team, and the stakeholders, can get behind.

Refine the strategy with new information

After prioritizing and delivering some of the efforts, we can be critical about the vision. What works and what doesn't? More importantly, why?

Continue to learn by doing

Building a North Star vision doesn't mean pausing work. It's about consistently moving and discovering the path forward with stakeholders and customers.

Let's talk about some of my favorite products, metrics and results

At Kohl's I increased sales by $200 million.

Cart and Checkout

Rebuilding from the ground up

For two years we tore down and rebuilt the foundation of what every Kohl's customer would see and, hopefully, few would notice. I created a modular e-commerce experience for one of the largest retailers in America.

The work we did is core to the future of Kohl's and a great story of a cross-functional team dedicated to the customer.

See the project →
See the project →

At Kohl's I increased conversion by 217%

Save for Later

Putting the customer first

After 10 years with Save for Later on the backlog we finally did it. Customers who are on a tight budget can save their products for payday. The business can offer more tailored recommendations. Everybody wins.

I oversaw the initial launch but delivered a way to take Save for Later to the next level by understanding the customer journey, the business context and building a vision.

See the project →
See the project →

At Nationwide I led an agile design team.

The mobile app design system

Staying up to date

There's little hope of staying ahead of 7 development teams with only one designer. I had to think on my feet and see patterns before they were reused.

I used that quick thinking to build a design system. I could spend time with the high value problems and let our developers build other screens without wireframes.

See the project →
See the project →

Thanks for your interest! Let's talk

Hi@DesignsByJoel.com

Book time with Calendly...
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© Joel Wisneski 2021

Thanks for your interest! Let's talk

Hi@DesignsByJoel.com

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