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A new way to shop online and save products for later at a major department store.
A new way to manage policies, money and claims online.
A credit card designed to break the Pay Day Loan cycle and built credit.
An all-in-one app to save money, get a cash advance, earn rewards and build credit.
Uncovered key moments, opportunities for the next quarter and overlapping work between 5 product teams by leading journey mapping exercises and translating insights to a shared visual resource
Uncovered key moments, opportunities for the next quarter and overlapping work between 5 product teams by leading journey mapping exercises and translating insights to a shared visual resource
Translated product research insights to design direction for a 4-person design team by synthesizing past research, interviewing customers, building surveys and conductingusability tests on interactive prototypes
Added financial education to increase card spending 21% for a 0 - 1 product in a super-savings themed mobile app (Android / iOS) by synthesizing data from Amplitude, usability studies and customer interviews
Migrated a customer service chatbot to provide customers with answers for 41 questions across 3 product verticals by collaborating with Product Managers and Engineers from wireframes to interactive prototypes
Designed and launched a flagship credit card product from start to finish for a mission driven, Series-C Fintech improving the financial situations for 300,000 customerswith bad credit
Mapped workflows, screens customer journeys and institutional knowledge with Product Managers, Engineers and Leadership while defining the go-to-market plans for a 3,000-customer pilot test
Defined a flexible navigation model by collaborating with a fully remote team of Product Managers, Engineers, Legal and Leadership for iOS, Android, and web apps with an 89% customer satisfaction rate
Established the design process, design system and communication with engineering stakeholders across 6 separate initiatives and was the sole designer during a period ofProduct leadership changes
Increased conversion by 217% in 3 months by introducing a Save for Later feature on a responsive e-commerce website informed by 200 hours of customer research, customer interviews and rapid prototypes
Realized $100 million in sales with a user centered approach to an e-commerce Cart and Checkout experience by collaborating with Product Management, Engineers, Researchers, Content Designers and Business Stakeholders
Partnered with Product Managers and Business stakeholders to establish a strategic vision, define a direction and prioritize iterative projects after pivoting from a 2-year redesign project to smaller, iterative experiments
Increased the app store review from 3.3 to 4.5 stars for a Fortune 100 insurance app (Android and iOS) while budgeting time and resources for a billable design team
Managed relationships with 120 stakeholders across Business, Product, Design and Engineering while leading a 6-person Agile design squad
Built a design system to maintain consistency across 3 designers and 7 engineering teams as the product scaled the app from an initial release to a company-wide initiative